Why Logic isn’t the Answer in Health Education
There are people in our lives who have an impact on us the first time we meet them. Pam McCarthy, a colleague of mine, is one of those people. The first time I met Pam, I was a young and inexperienced dietitian. But she didn’t treat me that way. She was interested in my ideas and opinions. She engaged me in the topic at hand. She treated me as her equal, despite the fact that I was young and inexperienced.
Fast forward to today, years later, and she is still an influential person in my life. She challenges me to think differently about nutrition education, about what will really motivate individuals to live healthier lives. I learn something from her every time we get together for coffee at Bread & Chocolate in St. Paul, Minnesota.
Here’s the most impactful lesson that I have learned from Pam:
People are feeling machines that think, not thinking machines that feel.
For years in nutrition education, the focus has been on logic. You have high blood pressure, and lower salt intake can help, so of course you’ll eat low sodium foods. You’ve kept on 20 pounds of baby weight, so of course you’ll exercise everyday and cut back on calories to make it melt away. You’ll eat 5-9 fruits and vegetables every day because you know it will prevent cancer or a heart attack when you’re 60. At the end of the day, consumers just feel guilty and unsuccessful in trying to live up to these expectations.
Plain and simple, as time (and the obesity statistics) have proven, this approach doesn’t work.
Health professionals need to get to know their clients and consumers to understand what really makes them tick. They need to speak to their clients’ feelings and understand the beliefs and values that motivate their actions. Find the emotional benefits consumer will gain from making a change to a healthier lifestyle (Suppose you sat back down here in a year and you were 20 pounds lighter. How would you feel about that?). Help clients feel empowered, powerful, intelligent, capable, and successful!
And as individuals, we need to find that spot in our hearts that really speaks to our hopes and our dreams, to what we wish for our kids and our spouses and ourselves. We need to find that intangible benefit to living healthier lives that only we can define. Then harness, garner it, let it drive our decisions.
Note: If you’re a health professional interested in learning more about Pam’s work, visit:
