The New Order of Nutrition
Headlines this week included one about Ben and Jerrys. Under pressure from the Center for Science in the Public Interest, a consumer advocacy organization, Ben and Jerry’s announced they will pull the “natural” claim off their products. I’ve also heard that several food companies have received letters from the USDA indicating they can no longer make claims about the amount of positive food groups in their product (think soups that tell you the can includes a serving of vegetables) unless the product meets the definition of “healthy.” The point here is that companies can’t tout positives about their products if there are a bunch of negatives lurking in the background. Soup or vegetables juices, for example, may have a serving of fruits and vegetables, but they also give you a hit of sodium. This, then, is the USDA’s point.
While your health and my health and the health of our kids and parents has always been of concern to public policy agencies, the government, and health professionals, it has become an even more serious concern today. Rising health care costs, rising obesity rates, kids with obesity, kids with heart disease and diabetes – it’s top of mind everywhere you go.
The reality, then, for those who make the food that is sold in our grocery stores and which we buy is that they have to get serious about the nutrition value of their foods. It’s not enough to include vegetables in the soup, but not address the sodium. It’s not enough to make the yogurt fat free, but pump it full of sugar. It’s not enough to make it organic, but not manage the saturated fat nor add fiber and other positive nutrients. It’s time for a paradigm shift to a new order of nutrition where products have great – not good, not average – nutrition profiles.
And then it’s up to us as consumers to buy them, to trade up, to acknowledge what manufacturers have done with our health in mind. It’s then time for us all to walk the talk.
Visit www.nuval.com to see a system that gives credit to food products with great nutrition profiles.


