This week, the National Fruit and Vegetable Alliance launched a new report, providing an update on how many of us get how close to eating enough fruits and vegetables. Here are some key findings from the report.
· While the amount of fruits kids eat has increased by 11% and vegetables by 3% over the past five years, 88% of kids don’t get enough fruit and 92% don’t get enough vegetables.
· From 2005-2010, teens have actually decreased the amount of fruits and vegetables they get from a daily average of 1.84 cups to 1.76 cups.
· Across the entire population, only 6% of us get the recommended number of vegetable servings and 8% get the recommended fruit servings on any given day.
· Less than 1% of the $2 billion spent on food marketing to kids promotes fruits and vegetables.
This is definitely a situation where the statistics speak louder than anything I could possibly say.
But what I can do is to provide some idea as to what action you can take today or tomorrow or the next day to improve these statistics for you and your family. To accomplish this, I reached out to some of my favorite dietitians who work with customers every day in their roles in the supermarket industry. Here’s their advice:
Alicia M. Brown MS, RD, CSSD, LD, Health and Wellness Marketing Manager, United Supermarkets L.L.C.
“I encourage trying new fruits and vegetables as a family. Put the kids on a hunt to find a fruit or vegetable they’ve never tried. Make it an adventure. If they are old enough, have them look online for a recipe with the new ingredient. I’m a big proponent of getting the kids involved as it increases their likelihood of trying and actually liking new foods. The family together can try the new fruit or vegetable and each family member is allowed to like or dislike it. When kids are allowed to say no this frees them up to say yes. Younger kids get a kick out of making up a new name for the fruit or vegetable. On store tours we’ve even had kids make up a TV commercial about this new fruit or vegetable.”
Amey Herald, M.S., RD/LD, Kroger Dietitian
“One of the tips I give customers is to take advantage of the many frozen vegetable options. Keeping bags of frozen vegetables and microwave cookware on hand can be the answer to a quick side dish for rounding out a meal in a flash. Frozen vegetables packaged plain are nutritious and can be seasoned after cooking with a spritz of olive oil and spices. Also, shoppers like the idea of tossing frozen vegetables in with boiling pasta as a time saver meal tip, and an easy way to work more vegetables into a pasta meal. Spaghetti and pasta sauce including a medley of cauliflower, carrots and broccoli is a tasty way to combine high scoring vegetables and a traditional family favorite!”
Carrie Taylor, RD, LDN, Lead Registered Dietitian, Big Y Foods, Inc.
“Here’s one trick of the trade in the world of fruits and vegetables- don’t eat without color! It’s that simple. When you’re building your plate for breakfast, lunch, dinner or even a snack, make the last step before you begin eating the simple question “Where is my color?” If you don’t see any, hurry up and add some to your plate!”
Jessica Gourley, RD, Registered Dietitian, Food City
“My best advice is to make fruits & vegetables convenient. If you already have them cut up and placed in strategic places, like the front of the refrigerator or on the countertop, then kids and adults alike are more likely to pick them up and eat them if there is not a lot of work involved such as cutting the fruit & vegetables up. This way, you are more likely to consume them with meals and snacks instead of something less healthy.”
Visit www.nuval.com to see a system where fruits and vegetables are the highest scoring categories (as they should be).