Can the information on a food label really accommodate the individualized needs of all US citizens?
As the current Nutrition Facts Panel was launched in the early 1990’s, there’s no doubt that it needs a refresh, a redesign, something. Since 2003, the regulatory and policy agencies have been looking at changes that need to be made. Earlier this year, Good Magazine and the University of California Berkeley launched a competition to rethink the food label. The winning design, and all the submitted designs, can be seen at http://berkeley.news21.com/foodlabel/designs/renee-walker. The FDA recently announced it’s going to take a hard look at the label, consider updating the serving sizes, emphasizing calories more, deleting information that is meaningless to consumers.
But back to the question I started with in this post. There are many consumers who are most interested in how natural a product is, whether it contains preservatives and additives. Individuals with heart disease are focused on the saturated fat and sodium in a product. People with diabetes are closely looking at the carbohydrates and sugars. Others want to know if the product contains gluten. What about artificial sweeteners – are they in there?
We live in a time of individualization. I get to choose what is good for me. I want the information I want to make my own decisions.
At the same time we are in the midst of a public health crisis – startling rates of obesity, startling rates of childhood obesity, heart disease and cancer deaths crippling our health care system. The federal agencies mission is to protect consumers, and a part of this is providing information that protects consumer health. But the information the agencies deem important may not be the same as what each of us as individuals deems important.
But can the label do it all? Can it be the one source of information that meets the regulatory agencies’ goals of consumer protection and at the same time meets my individual needs?
Visit www.nuval.com to see a system that factors in 30 elements of good nutrition in one score, simplifying and enhancing the information on a label.
