Is Organic synonymous with Good Nutrition?
Many consumers are dedicated to choosing organic foods, and believe that they are healthier options.
I bring this up because today, two retailers out West are launching the NuVal™ System, the system I work on every day in my job. What’s intriguing about these launches at King Soopers in Colorado and Raleys in California, is that these markets have a very high interest in organic and natural products. We’re already seeing many questions from their consumers on how the organic status of a product plays into the product’s overall nutrition, which is what is measured by the NuVal™ Score.
While there are many reasons to buy organic – lower pesticide and chemical use in the growing of organic foods, better conditions for the farmers – science doesn’t support that organic foods are necessarily more nutritious. Take an apple, for example. A medium apple has 5 grams of fiber no matter whether it is grown organically or conventionally. When you move into processed foods it’s even trickier. There is an example of an organic macaroni and cheese product that has 10 grams of saturated fat, half of what the average person can have in an entire day. Yes, it’s organic, but is it necessarily a good nutrition choice?
When it comes to food, there are multiple elements that contribute to the overall health – portion size, nutrition quality, and organic status are just a few. But you can’t assume that the USDA organic seal on the product label means the food is more nutritious. If you’re an organic shopper, it’s important to also consider the overall nutrition of these foods as well – is the product lower in saturated fat, free of trans fat, higher in fiber and calcium, lower in sodium? Shoppers in Denver and California now have a way to find organic foods that also have the best overall nutrition quality.
Visit www.nuval.com to find a retailer near you that helps you find foods of higher overall nutrition quality.
